Graphic Design + Golden Mean
Also known as the Golden Ratio or the Fibonacci sequence, this equation is said to have fascinated intellectuals and artists for at least 2,400 years. Mathematicians in Ancient Greece first studied what we now call the golden ratio because of its frequent appearance in geometry. Artists and architects are said to have turned to the resulting proportions as a result of its prevailance in nature. When a project needs a compositional jump-start, the Fibonacci Spiral is a good place to start.
Excerpt from “Famous Problems and Their Mathematicians” — By Art Johnson
Once you’ve become familiar with it, the Golden Mean can be found almost everywhere.
The Golden Mean minus its spiral.
Any reference guide worth looking at will at least mention it.
The Golden Mean can be found in many modern designs.
The Fibonacci Spiral can be found everywhere in nature.
The Golden Mean informed many of the great works of art.
The Golden Mean informs many of nature’s proportions.
also known as the Fibonacci Spiral
When it came time to design the poster for the 2015 Tiger Claw Elite KungFuMagazine.com Championship, turning to the Golden Mean made for a solid strategy. The plan was to not focus on a specific martial artist, as was done in previous years, but instead feature the number and variety of competitors this event attracts. Below is a selection of images depicting the gradual evolution of the Championship poster.
Initial design for the 2015 Tiger Claw Elite KungFuMagazine.com Championship
Second round, design 1 of 2. It features alternate color scheme and revised competitor choices.
Second round, design 2 of 2. It features alternate color scheme and revised competitor choices.
The size of photo-frames are informed by the Golden Mean while the Fibonacci Spiral guides the eye.
The poster’s color scheme continues to evolve while the fundamental composition remains solid.
Third round design, 1 of 2 features more competitor photos.
Third round design 2 of 2, the poster’s color scheme continues to evolve.
Dispite the increase in the number of photo-frames, their proportions and composition remain informed by the Golden Ratio.
The Final Poster design.
A view of the Golden Ratio and Fibonacci Spiral behind the design.
This later variation was designed as the cover to the tournament’s registration booklet.
The Key Fibonacci Spiral remains largely the same with minor changes to text and logo elements.
This same design motif was also applied to the event’s online presence: TigerClawElite.com.
The same visual motif as applied to the event website.
Background image for TigerClawElite.com