{"id":9148,"date":"2024-07-09T06:00:00","date_gmt":"2024-07-09T13:00:00","guid":{"rendered":"https:\/\/plugoarts.com\/blog\/?p=9148"},"modified":"2024-07-05T22:48:01","modified_gmt":"2024-07-06T05:48:01","slug":"rawthenticity","status":"publish","type":"post","link":"https:\/\/plugoarts.com\/blog\/rawthenticity\/","title":{"rendered":"Rawthenticity in a Profilic World"},"content":{"rendered":"\n

This title contains two terms I\u2019ve discovered this year and continue seeking to wrap my mind around. The first term I discovered is Profilicity<\/em>, which continues to be a concept worth deeper investigation; so let me first address the more recently discovered one.<\/p>\n\n\n

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“Rawthentic” \u2013 a term that seeks to encapsulates this craving for realness. “Rawthentic” is a blend of “raw” and “authentic”, capturing the essence of content that is both real and genuine. It goes beyond just being real; it\u2019s about showcasing imperfections, sharing true stories, and creating connections that feel unfiltered and honest. So why is it so important in today\u2019s marketing landscape?<\/p>\n\n\n\n

Marketers tell me this kind of content resonates deeply because it reflects the real-life experiences and emotions that polished, highly-produced content often misses. Especially among Gen Z, the generation that has grown up with the internet at their fingertips, there\u2019s a powerful shift towards valuing genuine, unfiltered content.<\/p>\n\n\n\n

There\u2019s some cognitive dissidence hidden in that sentiment of unfiltered content, but more on that momentarily. A lot of this is martketer-speak redefining a term which may have its roots in the Raw Foods<\/a> movement; a more exacting form of veganism which avoids cooked foods. There\u2019s also a brand of rolling papers which captured the URL. Finally, one might find the term used among advocates of raw or B.A.R.F. (Bone and Raw Foods) diets for dogs \u2014 definitely NOT vegan.<\/p>\n\n\n

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The Raw Food Pyramid from<\/a> okamibio.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n
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So why is Rawthenticity<\/em> important to Marketers?<\/h3>\n\n\n\n
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Genuine Connections<\/strong>: Gen Z values honesty and transparency. They are tired of the fake, overly polished personas that dominate social media. Instead, they seek brands who are willing to show their true selves, flaws and all. “Rawthentic” content builds trust and fosters deeper connections because it feels real and relatable.<\/p>\n\n\n\n

Emotional Resonance<\/strong>: Authentic stories and raw emotions strike a chord with audiences. When people see content that mirrors their own experiences and feelings, it creates a strong emotional bond. This kind of connection is invaluable for brands looking to create loyal, engaged communities.<\/p>\n\n\n\n

Transparency and Trust<\/strong>: In an age where misinformation is rampant, transparency has become a crucial factor in brand loyalty. “Rawthentic” content is transparent by nature. It shows the behind-the-scenes, the process, and the real people behind the brand, which helps in building trust and credibility.<\/p>\n\n\n\n

Relatable Content<\/strong>: Polished content can sometimes feel distant and unattainable. In contrast, “Rawthentic” content is often more relatable. It features real people in real situations, making it easier for audiences to see themselves in the content and relate to the brand.<\/p>\n<\/blockquote>\n\n\n\n

These allusions towards authentic content remain an illusion. This is because the term content <\/em>remains contained by the currently almost-universal phenomena of profilicity<\/em>. Still; there\u2019s some value in examining how one might already be implementing the above described values. <\/p>\n\n\n\n