Also known as the Golden Ratio or the Fibonacci sequence, this equation is said to have fascinated intellectuals and artists for at least 2,400 years. Mathematicians in Ancient Greece first studied what we now call the golden ratio because of its frequent appearance in geometry. Artists and architects are said to have turned to the resulting proportions as a result of its prevailance in nature. When a project needs a compositional jump-start, the Fibonacci Spiral is a good place to start.
Once you’ve become familiar with it, the Golden Mean can be found almost everywhere.
When it came time to design the poster for the 2015 Tiger Claw Elite KungFuMagazine.com Championship, turning to the Golden Mean made for a solid strategy. The plan was to not focus on a specific martial artist, as was done in previous years, but instead feature the number and variety of competitors this event attracts. Below is a selection of images depicting the gradual evolution of the Championship poster.
This same design motif was also applied to the event’s online presence: TigerClawElite.com.