Rawthenticity in a Profilic World
In a world of digital interactions and curated online personas, there’s a rising demand for authenticity. Or what marketers consider unfiltered content or “Rawthentic” – a term seeking to cash in on this craving.
Tag: marketing
Demographics, Psychographics & the Space In-Between
Musings and research on micro-scale marketing in the spaces between demographics and psychographics. Sometimes, the best way for me to understand a subject is to write about it. So maybe it’ll be helpful to you.