In a world of digital interactions and curated online personas, there’s a rising demand for authenticity. Or what marketers consider unfiltered content or “Rawthentic” – a term seeking to cash in on this craving.
Musings and research on micro-scale marketing in the spaces between demographics and psychographics. Sometimes, the best way for me to understand a subject is to write about it. So maybe it’ll be helpful to you.
My recent time on the path of full-time-art has been one of great change; not just in terms of personal career, but perhaps the nature of art’s place in society; it’s costs and value.