In a world of digital interactions and curated online personas, there’s a rising demand for authenticity. Or what marketers consider unfiltered content or “Rawthentic” – a term seeking to cash in on this craving.
As part of my ongoing efforts in deconstructing successful crowdfunding campaigns I’ve been fortunate enough to sit in on conversations about their development. This one is about animated trailers and story boards.
Musings and research on micro-scale marketing in the spaces between demographics and psychographics. Sometimes, the best way for me to understand a subject is to write about it. So maybe it’ll be helpful to you.